Tuesday, March 27, 2007

Blogging Reality

What we at advertising ape have been thinking but unable to say

Tuesday, March 20, 2007

Extreme Cricket

When extremists burn flags and images of politicians it creates a powerful and frightening image. When Pakistan proceeded to burn pictures of their team after it got knocked out of the cricket world cup by Ireland it seriously dulls the impact of any future burnings.

There needs to be different levels of message, by associating powerful mediums or methods with products that don’t suit them you don’t raise the profile of the product, you lower the power of the medium.

So next time a flag is burnt it will be taken it as seriously as a lost cricket match.

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